Eclectic Change

Sustainability through a “North Star” Goal

Finally, someone has captured the full scope of the sustainability issue and resolved some of the inner conflict I have been experiencing lately.  Protecting the natural environment isn’t the whole story: companies must consider their social, economic, and cultural impact as well.  Sustainability is good business and therefore corporate social responsibility makes good sense to businesses and all of us. Intuitively I knew this but try to explain the logic in a ROI sense and it sometimes takes a ...